Walk straight in if you've printed your badge at home or ask our team to print yours for you.

Talk schedule is live!
Our Spring 2026 agenda for both brightonSEO and Hero Conf is now live and ready for you to start planning your visit. Browse the line-up below and create your own personalised agenda with the sessions you do not want to miss this 30 April - 1 May. We will be adding a few more talks over the coming weeks, so do check back before the event for any updates.
Spring 2026 Conference Schedule
Time Slots
08:30 AM
Registration
30 minutes
09:00 AM
First-time attendee briefing
30 minutes
First timer? Come along for a relaxed intro where we’ll walk you through what’s happening, share a few handy tips, and help you feel comfortable so you can get the most out of the conference.
09:30 AM
Delivering Impact
Auditorium 1

The Organic Discoverability Framework: Connecting SEO, GEO, Content & PR

AI search reality check: Making sense of change with imperfect signals

Turning Search Data into Work that Delivers

GEO Experiments 2026: What We Tested, What Failed, and What Actually Works
Brand and Entity SEO
Auditorium 2

Entity SEO, Topical Authority and Information Gain in the Age of AI Searches

Entities speak louder than words: Getting actionable data for AI visibility

Why AI Recommends Some Businesses—and Ignores Others
AI and Society
Syndicate 1&2 - Anything is Possible stage

The AEO Hype Cycle: What’s Real, What’s Noise, What Should You Do

The sustainability issue with AI and what we can change as marketers

Content strategy vs AI slop: how we compete with the machines

What Site Structure Does AI Search Favor - A data analysis of 5000 websites
Local SEO
Skyline

Google reviews: The secret sauce for local visibility

From red pins to vibe coding: building an "autonomous" Local SEO infrastructure

AI Search & GEO: How Multi-Location Brands Stay Visible

Scaling Local SEO Across 530 Locations: How mydentist Achieved 99% Review Responses
AI, Automation and The Future of Paid Media
Syndicate 3 & 4 - Hero Conf

Can AI Agents manage PPC accounts autonomously?

The New Rules of Google Ads: Redefining Search Marketing in the Age of AI

The New Rules of PPC: 5 Principles to Survive the AI Traffic Collapse

How to train ad algorithms to drive more conversions
Sharpening Your Paid Media Edge
Mass Media - Hero Conf

Google ads auction forensics - Reconstruct competitor strategy from fragmented data

Winning in a demand gen world where every pound must work harder

AI doesn’t kill paid media, bad strategy does! How to win with creative signals, not hacks

PMax fraud detection: A lead gen survival guide
10:50 AM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
11:20 AM
Zero Click SEO
Auditorium 1

How to prove SEO works when it no longer drives traffic

How low can organic go

From Clicks to Conversations: Preparing for Zero-Click Search in an Agent-Driven World
The Future of Search
Auditorium 2

Why 2026 is the rebirth of enterprise SEO

The SEO roadmap is dead. The future of search is decided in real time.

Built For Today, Built for Tomorrow: Future-proofed Migrations (When we don't know what the future of Search & AI Search holds).

Redefining Success Metrics for the AI Search Era
Digital PR
Syndicate 1&2 - Anything is Possible stage

How your digital PR can overcome AI slop

Data, Creativity & Digital PR: Turning Research Into Links, Headlines & LLM Mentions

Harnessing the power of geospatial data for increasing regional outreach with Data Driven Digital PR

What Actually Moves Rankings: Links, Mentions & AI Signals
Ecommerce SEO
Skyline

Why TikTok Shop is the new SEO

Solving a serious Google Merchant Problem (+ Case Study)

Winners in Women's Fashion

When Machines Go Shopping: Optimising Product Discovery for the Age of AI Agents
Paid Social
Syndicate 3 & 4 - Hero Conf

Stop chasing audiences, start creating them: The power of creative in paid social

The platypus effect: Why reddit ads don’t fit social or search

Dominating the potential of first- and third-party data in LinkedIn ads

Fight vs. flow: When to hand over control to the robots (and when to take it back)
Thinking Outside of the Box
Mass Media - Hero Conf

The profit paradox: How we broke the ROAS model

How to write LinkedIn ads: Use raw stories, not boring sales pitches

Why Your Best-Performing Campaigns Are Killing Your Growth

What Spongebob taught me about confidence (and being a better marketer)
12:40 PM
Lunch
1 hour & 20 minutes
Head into Brighton to grab some lunch. There are lots of local options to try.
02:00 PM
Content Creation
Auditorium 1

Become a content scientist: A qualitative framework for creating and optimising user-first content

How to create demand-led content that builds affinity

Semantics, Storytelling, and Superpowers: Why Keywords are in the Past
AI Tools and Workflows
Auditorium 2

Building a prompt library for smarter workflows

Before cosine and fan-out, there is audience

AI Search: Are We Building Strategy on the Right Foundations?
Stakeholder Management
Syndicate 1&2 - Anything is Possible stage

SEO Stakeholder Management: Improving Client Relations Through Strategic Buy-In

Organic traffic is down. Here's how to talk about it with senior stakeholders...

Fake It Till You Rewire It: Learn to Speak Up Even When Imposter Syndrome Screams ‘Shut Up’
Measurement and Tracking
Skyline

When the sh*t hits the fan - debugging tracking issues

SEO Has a Measurement Crisis (And Nobody Wants to Admit It)
Budgeting and Efficiency
Syndicate 3 & 4 - Hero Conf

Google ad grants in 2026—New opportunities for charity advertisers

Every penny counts: How to run effective PPC on small budgets

How to scale your Meta ads impact without scaling your spend
eCommerce Strategies
Mass Media - Hero Conf

Feeding the Beast: How We Turned a 10,000 SKU Construction Store into a Profitable Shopping & Lead Machine

Every SKU has a job. Most Google ads accounts get It wrong

The cold light of data: Making your ad strategy into a growth strategy
03:00 PM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
03:30 PM
AI and Consumer Behaviour
Auditorium 1

The Cost of Human Effort in Modern Discovery - How Psychology and AI Are Reshaping Profitable Growth In Search

From Answers to Ads: Protecting User Trust in AI‑Driven Discovery

Beyond the Prompt: Interrogating LLMs to Map Your Brand’s Invisible Barriers
EEAT
Auditorium 2

E-E-A-T 2.0: The Trust Layers That Drive Rankings In Modern Search

EEAT Everywhere: Applying EEAT Beyond Search

Lights, Camera, Awkward: The Real Reasons People Avoid the Camera (and how to fix them)
Social & SEO
Syndicate 1&2 - Anything is Possible stage

LinkedIn $$$ Engine: Landing High-Paying SEO clients without cold pitching

Pinterest isn't social media. It's a visual search engine you're ignoring.
Skills and Personal Development
Skyline

Aren’t we all a little bit ADHD? Beyond labels.

The Marketing Mental Health Crisis: Why It Matters for Everyone, From Execs to CEOs

The Game is Gone: How AI Search Rewards Teams, Not Tactics
Paid Media Success
Syndicate 3 & 4 - Hero Conf

Google AI overviews: Paid search impact and protecting visibility

Why rising costs in 2026 could be the best thing that ever happened to your paid social ROI

Beyond the Feed: Breakthrough Ad Innovations Across Microsoft, TikTok & Programmatic ABM
Beyond Google: Alternative Platforms and Strategies
Mass Media - Hero Conf

Problematic briefs meet programmatic: How connected TV (CTV) complements your campaigns

Video Advertising with Amazon; Why, What & How!

Priming the Search: The Programmatic Path to Search Efficiency
04:35 PM
Break
25 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
05:00 PM
AI and Content Strategy
Auditorium 1

From content chaos to cohesion: structuring your content ecosystem for AI-driven lead generation

Breaking the template: Subverting AI copywriting frameworks for SERP differentiation

From Keywords to Conversations: Winning in an AI-First Search World With Audience-Focused Content
AI and Data Analysis
Auditorium 2

Getting your data ready for AI

Beyond LLM traffic: Proving AI visibility impact with correlation signals
Community Building
Syndicate 1&2 - Anything is Possible stage

How To Launch, Grow, and Scale a Community That Supports Your Brand

What 6,000 communities can tell us about human behaviours and motivations

The power of connection. Why community is key to sustainable success
Social Media
Skyline

Voice Over Volume: How to Build a Brand People Trust in an AI-Driven World

Reddit’s Influence in AI Search & Building Brand Authenticity

The Rise of TikTok Shop as D2C Alternative to Market Products
Paid Media Operations
Syndicate 3 & 4 - Hero Conf

Spend less, win more leads: A technical GA4 setup that cut ad waste by 50%

Where did my paid clicks go? Five post-click leaks you can plug with cloudflare

Server-side tracking: The unsexy foundation saving your ROAS
Paid Media Efficiency
Mass Media - Hero Conf

Why people ignore most ads and how yours can be different

Your Ads Aren’t the Problem - Your Landing Pages Are: Why PPC Performance Lives or Dies After the Click.

Everything You Need for Better Ads Actually Exists Outside Ads Manager
06:00 PM
Drinks reception
1 hour
East & West Bars, Brighton Centre
Keep the conversation going and join other attendees for a drink in the East & West bars after a long day of talks and learning.
Find your free drink voucher in your copy of the brightonSEO newspaper at the event.
07:00 PM
Official brightonSEO & Hero Conf party
Concorde 2, Madeira Drive, Brighton, East Sussex, BN2 1EN
Sponsored by Adsy
Sponsored by Adsy
You've heard the stories, now come and experience it for yourself.
Our infamous live band karaoke party is back. Join us for the ultimate karaoke night for the official brightonSEO and Hero Conf party.
Unleash your inner rockstar on stage backed by a live band. Do you need to know your scales? Read music? Or have any singing experience whatsoever? Nope!
All you need is to throw caution to the wind and you’ll set that stage on fire! Pick out your favourite tune and belt it out at the top of your lungs.
You won't need to book a ticket in advance to attend but it will be first come, first served, so we recommend getting there early. You'll just need to bring your badge.
Grab your ticket for UK Spring 2026
Free ballot ticket
Free single day tickets for 30 April OR 1 May 2026
£0
Ballot now closed.
Friend
Two days at brightonSEO on 30 April & 1 May 2026
£580
£500+Vat
Prices rise 16th April 2026
BFF
Two days at brightonSEO + extras on 30 April & 1 May 2026
£850
£750+Vat
Prices rise 16th April 2026
Training + Conference
Workshop & brightonSEO on 29, 30 April & 1 May 2026
£900
£780+Vat
Prices rise 16th April 2026
UK October 2026
Tickets for brightonSEO Oct 2026 | 8-9 Oct 2026
£240+
Earlybird discount now available