BrightonSEO
brightonSEO audience

Talk schedule is live!

Our Spring 2026 agenda for both brightonSEO and Hero Conf is now live and ready for you to start planning your visit. Browse the line-up below and create your own personalised agenda with the sessions you do not want to miss this 30 April - 1 May. We will be adding a few more talks over the coming weeks, so do check back before the event for any updates.

PLAN YOUR VISIT

Spring 2026 Conference Schedule

08:30 AM

Registration

30 minutes

Walk straight in if you've printed your badge at home or ask our team to print yours for you.

09:00 AM

First-time attendee briefing

30 minutes

First timer? Come along for a relaxed intro where we’ll walk you through what’s happening, share a few handy tips, and help you feel comfortable so you can get the most out of the conference.

09:30 AM

Delivering Impact

Auditorium 1

Image of Haider Ali
Haider Ali

The Organic Discoverability Framework: Connecting SEO, GEO, Content & PR

Image of Janaina Barreto-Romero
Janaina Barreto-Romero

AI search reality check: Making sense of change with imperfect signals

Phil Clark
Phil Clark

Turning Search Data into Work that Delivers

Image of Thomas Peham
Thomas Peham

GEO Experiments 2026: What We Tested, What Failed, and What Actually Works

Brand and Entity SEO

Auditorium 2

Felipe Bazon
Felipe Bazon

Entity SEO, Topical Authority and Information Gain in the Age of AI Searches

Genie Jones
Genie Jones

Entities speak louder than words: Getting actionable data for AI visibility

Image of Tom Smeaton
Tom Smeaton

Why AI Recommends Some Businesses—and Ignores Others

AI and Society

Syndicate 1&2 - Anything is Possible stage

Image of Ethan Smith
Ethan Smith

The AEO Hype Cycle: What’s Real, What’s Noise, What Should You Do

Image of Lazarina Stoy
Lazarina Stoy

The sustainability issue with AI and what we can change as marketers

Alice Rowan
Alice Rowan

Content strategy vs AI slop: how we compete with the machines

Image of Gijs de Groot
Gijs de Groot

What Site Structure Does AI Search Favor - A data analysis of 5000 websites

Local SEO

Skyline

Greg Gifford
Greg Gifford

Google reviews: The secret sauce for local visibility

Michel van Luijtelaar
Michel van Luijtelaar

From red pins to vibe coding: building an "autonomous" Local SEO infrastructure

Ehab Aboud
Ehab Aboud

AI Search & GEO: How Multi-Location Brands Stay Visible

Image of Nathan Griffiths
Nathan Griffiths

Scaling Local SEO Across 530 Locations: How mydentist Achieved 99% Review Responses

AI, Automation and The Future of Paid Media

Syndicate 3 & 4 - Hero Conf

Image of Benjamin Wenner
Benjamin Wenner

Can AI Agents manage PPC accounts autonomously?

Image of Cindy Ebner
Cindy Ebner

The New Rules of Google Ads: Redefining Search Marketing in the Age of AI

Image of Cristiano Winckler
Cristiano Winckler

The New Rules of PPC: 5 Principles to Survive the AI Traffic Collapse

Image of Anni Kristiina Salo
Anni Kristiina Salo

How to train ad algorithms to drive more conversions

Sharpening Your Paid Media Edge

Mass Media - Hero Conf

Image of Chris Winterhoff
Chris Winterhoff

Google ads auction forensics - Reconstruct competitor strategy from fragmented data

Image of Emanuela Mafteiu
Emanuela Mafteiu

Winning in a demand gen world where every pound must work harder

Farah Radford
Farah Radford

AI doesn’t kill paid media, bad strategy does! How to win with creative signals, not hacks

Image of Robert Evans
Robert Evans

PMax fraud detection: A lead gen survival guide

10:50 AM

Break

30 minutes

A chance to browse our exhibition hall, get some fresh air or chat to other attendees.

11:20 AM

Zero Click SEO

Auditorium 1

Image of Jack Lingard
Jack Lingard

How to prove SEO works when it no longer drives traffic

Tom Capper
Tom Capper

How low can organic go

Jon Earnshaw
Jon Earnshaw

From Clicks to Conversations: Preparing for Zero-Click Search in an Agent-Driven World

The Future of Search

Auditorium 2

Image of John Readman
John Readman

Why 2026 is the rebirth of enterprise SEO

Image of Valentine Jahan
Valentine Jahan

The SEO roadmap is dead. The future of search is decided in real time.

Dave Cousin
Dave Cousin

Built For Today, Built for Tomorrow: Future-proofed Migrations (When we don't know what the future of Search & AI Search holds).

Aleyda Solis
Aleyda Solis

Redefining Success Metrics for the AI Search Era

Digital PR

Syndicate 1&2 - Anything is Possible stage

Corinne Card
Corinne Card

How your digital PR can overcome AI slop

Image of Madeleine Lambert
Madeleine Lambert

Data, Creativity & Digital PR: Turning Research Into Links, Headlines & LLM Mentions

Image of Ganesh Sankar
Ganesh Sankar

Harnessing the power of geospatial data for increasing regional outreach with Data Driven Digital PR

Image of Darko Brzica
Darko Brzica

What Actually Moves Rankings: Links, Mentions & AI Signals

Ecommerce SEO

Skyline

Joe Yates
Joe Yates

Why TikTok Shop is the new SEO

Simone Parodi
Simone Parodi

Solving a serious Google Merchant Problem (+ Case Study)

Steve Paine
Steve Paine

Winners in Women's Fashion

Image of Dr. Greg Fletcher
Dr. Greg Fletcher

When Machines Go Shopping: Optimising Product Discovery for the Age of AI Agents

Paid Social

Syndicate 3 & 4 - Hero Conf

Image of Connie Ballantyne
Connie Ballantyne

Stop chasing audiences, start creating them: The power of creative in paid social

Image of Dhea Mohammed
Dhea Mohammed

The platypus effect: Why reddit ads don’t fit social or search

Image of Sveva Coltellacci
Sveva Coltellacci

Dominating the potential of first- and third-party data in LinkedIn ads

Image of Amy Stamper
Amy Stamper

Fight vs. flow: When to hand over control to the robots (and when to take it back)

Thinking Outside of the Box

Mass Media - Hero Conf

Image of Nathan Ifill
Nathan Ifill

The profit paradox: How we broke the ROAS model

Image of Myra Ahmed
Myra Ahmed

How to write LinkedIn ads: Use raw stories, not boring sales pitches

Image of Jaye Cowle
Jaye Cowle

Why Your Best-Performing Campaigns Are Killing Your Growth

Sarah Clarke
Sarah Clarke

What Spongebob taught me about confidence (and being a better marketer)

12:40 PM

Lunch

1 hour & 20 minutes

Head into Brighton to grab some lunch. There are lots of local options to try.

02:00 PM

Content Creation

Auditorium 1

Annika Haataja
Annika Haataja

Become a content scientist: A qualitative framework for creating and optimising user-first content

Chima Mmeje
Chima Mmeje

How to create demand-led content that builds affinity

Image of Matthew Beswick
Matt Beswick

Semantics, Storytelling, and Superpowers: Why Keywords are in the Past

AI Tools and Workflows

Auditorium 2

Emma Moletto
Emma Moletto

Building a prompt library for smarter workflows

Image of Emina Demiri-Watson
Emina Demiri-Watson

Before cosine and fan-out, there is audience

Image of Cosmin Negrescu
Cosmin Negrescu

AI Search: Are We Building Strategy on the Right Foundations?

Stakeholder Management

Syndicate 1&2 - Anything is Possible stage

Image of Jake Rudge
Jake Rudge

SEO Stakeholder Management: Improving Client Relations Through Strategic Buy-In

James Brockbank
James Brockbank

Organic traffic is down. Here's how to talk about it with senior stakeholders...

Valentina Stragliotto
Valentina Stragliotto

Fake It Till You Rewire It: Learn to Speak Up Even When Imposter Syndrome Screams ‘Shut Up’

Measurement and Tracking

Skyline

Kyle Rushton McGregor
Kyle Rushton McGregor

When the sh*t hits the fan - debugging tracking issues

Image of James Yorke
James Yorke

SEO Has a Measurement Crisis (And Nobody Wants to Admit It)

Budgeting and Efficiency

Syndicate 3 & 4 - Hero Conf

Image of Jason King
Jason King

Google ad grants in 2026—New opportunities for charity advertisers

Image of Ramial Aqeel
Ramial Aqeel

Every penny counts: How to run effective PPC on small budgets

Vicki Jakes
Vicki Jakes

How to scale your Meta ads impact without scaling your spend

eCommerce Strategies

Mass Media - Hero Conf

Image of Chris Nightingale
Chris Nightingale

Feeding the Beast: How We Turned a 10,000 SKU Construction Store into a Profitable Shopping & Lead Machine

Image of Chris Avery
Chris Avery

Every SKU has a job. Most Google ads accounts get It wrong

Image of Ben Homer
Ben Homer

The cold light of data: Making your ad strategy into a growth strategy

03:00 PM

Break

30 minutes

A chance to browse our exhibition hall, get some fresh air or chat to other attendees.

03:30 PM

AI and Consumer Behaviour

Auditorium 1

Image of Prince Enwere
Prince Enwere

The Cost of Human Effort in Modern Discovery - How Psychology and AI Are Reshaping Profitable Growth In Search

Image of Chris Walsh
Chris Walsh

From Answers to Ads: Protecting User Trust in AI‑Driven Discovery

Nick Beck
Nick Beck

Beyond the Prompt: Interrogating LLMs to Map Your Brand’s Invisible Barriers

EEAT

Auditorium 2

Amanda Walls
Amanda Walls

E-E-A-T 2.0: The Trust Layers That Drive Rankings In Modern Search

Meg Sharma
Meg Sharma

EEAT Everywhere: Applying EEAT Beyond Search

Sarah Pocklington
Sarah Pocklington

Lights, Camera, Awkward: The Real Reasons People Avoid the Camera (and how to fix them)

Social & SEO

Syndicate 1&2 - Anything is Possible stage

Adrijana Vujadin
Adrijana Vujadin

LinkedIn $$$ Engine: Landing High-Paying SEO clients without cold pitching

Boluwa Olojo
Boluwa Olojo

Pinterest isn't social media. It's a visual search engine you're ignoring.

Skills and Personal Development

Skyline

Collette Easton
Collette Easton

Aren’t we all a little bit ADHD? Beyond labels.

Jasmine Granton
Jasmine Granton

The Marketing Mental Health Crisis: Why It Matters for Everyone, From Execs to CEOs

Image of Callum Steenson
Callum Steenson

The Game is Gone: How AI Search Rewards Teams, Not Tactics

Paid Media Success

Syndicate 3 & 4 - Hero Conf

Image of Ashley Fletcher
Ashley Fletcher

Google AI overviews: Paid search impact and protecting visibility

Sarah Sal
Sarah Sal

Why rising costs in 2026 could be the best thing that ever happened to your paid social ROI

Nate Burke
Nate Burke

Beyond the Feed: Breakthrough Ad Innovations Across Microsoft, TikTok & Programmatic ABM

Beyond Google: Alternative Platforms and Strategies

Mass Media - Hero Conf

Image of Alavi Sumaia
Alavi Sumaia

Problematic briefs meet programmatic: How connected TV (CTV) complements your campaigns

Image of Ladi Fagbola
Ladi Fagbola

Video Advertising with Amazon; Why, What & How!

Image of Harriet Fitzgerald
Harriet Fitzgerald

Priming the Search: The Programmatic Path to Search Efficiency

04:35 PM

Break

25 minutes

A chance to browse our exhibition hall, get some fresh air or chat to other attendees.

05:00 PM

AI and Content Strategy

Auditorium 1

Anu Ramani
Anu Ramani

From content chaos to cohesion: structuring your content ecosystem for AI-driven lead generation

Image of Emily Hill
Emily Hill

Breaking the template: Subverting AI copywriting frameworks for SERP differentiation

Image of Sophie Coley
Sophie Coley

From Keywords to Conversations: Winning in an AI-First Search World With Audience-Focused Content

AI and Data Analysis

Auditorium 2

Dominic Woodman
Dominic Woodman

Getting your data ready for AI

Image of Bogdan Babiak
Bogdan Babiak

Beyond LLM traffic: Proving AI visibility impact with correlation signals

Community Building

Syndicate 1&2 - Anything is Possible stage

Areej AbuAli
Areej AbuAli

How To Launch, Grow, and Scale a Community That Supports Your Brand

Michelle Goodall
Michelle Goodall

What 6,000 communities can tell us about human behaviours and motivations

Image of Tazmin Suleman
Tazmin Suleman

The power of connection. Why community is key to sustainable success

Social Media

Skyline

Ekua Cant
Ekua Cant

Voice Over Volume: How to Build a Brand People Trust in an AI-Driven World

Victory Umurhurhu-Michael
Victory Umurhurhu-Michael

Reddit’s Influence in AI Search & Building Brand Authenticity

Image of Charlie Terry
Charlie Terry

The Rise of TikTok Shop as D2C Alternative to Market Products

Paid Media Operations

Syndicate 3 & 4 - Hero Conf

Image of Christian Goodrich
Christian Goodrich

Spend less, win more leads: A technical GA4 setup that cut ad waste by 50%

Image of Baris Asa
Baris Asa

Where did my paid clicks go? Five post-click leaks you can plug with cloudflare

Image of Michael Wisby
Michael Wisby

Server-side tracking: The unsexy foundation saving your ROAS

Paid Media Efficiency

Mass Media - Hero Conf

Image of Simran Harichand
Simran Harichand

Why people ignore most ads and how yours can be different

Image of Sylwia Lysakowska-Lombari
Sylwia Lysakowska-Lombari

Your Ads Aren’t the Problem - Your Landing Pages Are: Why PPC Performance Lives or Dies After the Click.

Image of  Tom Cox
Tom Cox

Everything You Need for Better Ads Actually Exists Outside Ads Manager

06:00 PM

Drinks reception

1 hour

East & West Bars, Brighton Centre

Keep the conversation going and join other attendees for a drink in the East & West bars after a long day of talks and learning.

Find your free drink voucher in your copy of the brightonSEO newspaper at the event.

07:00 PM

Official brightonSEO & Hero Conf party

Concorde 2, Madeira Drive, Brighton, East Sussex, BN2 1EN

Sponsored by Adsy

Sponsored by Adsy

You've heard the stories, now come and experience it for yourself.

Our infamous live band karaoke party is back. Join us for the ultimate karaoke night for the official brightonSEO and Hero Conf party.

Unleash your inner rockstar on stage backed by a live band. Do you need to know your scales? Read music? Or have any singing experience whatsoever? Nope!

All you need is to throw caution to the wind and you’ll set that stage on fire! Pick out your favourite tune and belt it out at the top of your lungs.

You won't need to book a ticket in advance to attend but it will be first come, first served, so we recommend getting there early. You'll just need to bring your badge.

Ready to make the most of brightonSEO?

Grab your ticket for UK Spring 2026

Free ballot ticket

Free single day tickets for 30 April OR 1 May 2026

£0

Ballot now closed.

Friend

Two days at brightonSEO on 30 April & 1 May 2026

£580

£500+Vat

Prices rise 16th April 2026

BFF

Two days at brightonSEO + extras on 30 April & 1 May 2026

£850

£750+Vat

Prices rise 16th April 2026

Training + Conference

Workshop & brightonSEO on 29, 30 April & 1 May 2026

£900

£780+Vat

Prices rise 16th April 2026

UK October 2026

Tickets for brightonSEO Oct 2026 | 8-9 Oct 2026

£240+

Earlybird discount now available