Walk straight in if you've printed your badge at home or ask our team to print yours for you.

Spring 2026 talk schedule
Our Spring 2026 agenda for both brightonSEO and Hero Conf is now live and ready for you to start planning your visit. Browse the line-up below and create your own personalised agenda with the sessions you do not want to miss this 30 April - 1 May.
Spring 2026 Conference Schedule
Time Slots
08:30 AM
Registration
30 minutes
09:00 AM
First-time attendee briefing
30 minutes
First timer? Come along for a relaxed intro where we’ll walk you through what’s happening, share a few handy tips, and help you feel comfortable so you can get the most out of the conference.
09:30 AM
Delivering Impact
Auditorium 1

The Organic Discoverability Framework: Connecting SEO, GEO, Content & PR

AI search reality check: Making sense of change with imperfect signals

Turning Search Data into Work that Delivers

GEO Experiments 2026: What We Tested, What Failed, and What Actually Works
Brand and Entity SEO
Auditorium 2

Entity SEO, Topical Authority and Information Gain in the Age of AI Searches

Entities speak louder than words: Getting actionable data for AI visibility

Why AI Recommends Some Businesses—and Ignores Others

Is International SEO Dead in the Age of AI? Rethinking Global Strategy for AI Search
AI and Society
Syndicate 1&2 - Anything is Possible stage

The AEO Hype Cycle: What’s Real, What’s Noise, What Should You Do

The sustainability issue with AI and what we can change as marketers

Content strategy vs AI slop: how we compete with the machines

What Site Structure Does AI Search Favor - A data analysis of 5000 websites
Local SEO
Skyline

Google reviews: The secret sauce for local visibility

From red pins to vibe coding: building an "autonomous" Local SEO infrastructure

AI Search & GEO: How Multi-Location Brands Stay Visible

From SEO to GEO: How to Win AI Search as a Multi-Location Brand
AI, Automation and The Future of Paid Media
Syndicate 3 & 4 - Hero Conf

Can AI Agents manage PPC accounts autonomously?

The New Rules of Google Ads: Redefining Search Marketing in the Age of AI

The New Rules of PPC: 5 Principles to Survive the AI Traffic Collapse

How to train ad algorithms to drive more conversions
Sharpening Your Paid Media Edge
Mass Media - Hero Conf

Google ads auction forensics - Reconstruct competitor strategy from fragmented data

Winning in a demand gen world where every pound must work harder

AI doesn’t kill paid media, bad strategy does! How to win with creative signals, not hacks

PMax fraud detection: A lead gen survival guide
10:50 AM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
11:20 AM
Zero Click SEO
Auditorium 1
The Future of Search
Auditorium 2

Why 2026 is the rebirth of enterprise SEO

The SEO roadmap is dead. The future of search is decided in real time.

Built For Today, Built for Tomorrow: Future-proofed Migrations (When we don't know what the future of Search & AI Search holds).

Redefining Success Metrics for the AI Search Era
Digital PR
Syndicate 1&2 - Anything is Possible stage

How your digital PR can overcome AI slop

Data, Creativity & Digital PR: Turning Research Into Links, Headlines & LLM Mentions

Harnessing the power of geospatial data for increasing regional outreach with Data Driven Digital PR

What Actually Moves Rankings: Links, Mentions & AI Signals
Ecommerce SEO
Skyline
Paid Social
Syndicate 3 & 4 - Hero Conf

Stop chasing audiences, start creating them: The power of creative in paid social

The platypus effect: Why reddit ads don’t fit social or search

Dominating the potential of first- and third-party data in LinkedIn ads

When to Hand Over Control to the Robots (and when to take it back)
Thinking Outside of the Box
Mass Media - Hero Conf
12:40 PM
Lunch
1 hour & 20 minutes
Head into Brighton to grab some lunch. There are lots of local options to try.
02:00 PM
Content Creation
Auditorium 1
AI Tools and Workflows
Auditorium 2
Stakeholder Management
Syndicate 1&2 - Anything is Possible stage
Measurement and Tracking
Skyline
Budgeting and Efficiency
Syndicate 3 & 4 - Hero Conf
eCommerce Strategies
Mass Media - Hero Conf
03:00 PM
Break
30 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
03:30 PM
AI and Consumer Behaviour
Auditorium 1
EEAT
Auditorium 2
Social & SEO
Syndicate 1&2 - Anything is Possible stage
Paid Media Success
Syndicate 3 & 4 - Hero Conf
Beyond Google: Alternative Platforms and Strategies
Mass Media - Hero Conf
04:35 PM
Break
25 minutes
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
05:00 PM
AI and Content Strategy
Auditorium 1

From content chaos to cohesion: structuring your content ecosystem for AI-driven lead generation

Breaking the template: Subverting AI copywriting frameworks for SERP differentiation

From Keywords to Conversations: Winning in an AI-First Search World With Audience-Focused Content
AI and Data Analysis
Auditorium 2
Community Building
Syndicate 1&2 - Anything is Possible stage
Social Media
Skyline
Paid Media Operations
Syndicate 3 & 4 - Hero Conf
Paid Media Efficiency
Mass Media - Hero Conf
06:00 PM
Drinks reception
1 hour
East & West Bars, Brighton Centre
Sponsored by Uberall
Keep the conversation going and join other attendees for a drink in the East & West bars after a long day of talks and learning.
Find your free drink voucher in your copy of the brightonSEO newspaper at the event.
07:00 PM
Official brightonSEO & Hero Conf party
Concorde 2, Madeira Drive, Brighton, East Sussex, BN2 1EN
Sponsored by Adsy US
Sponsored by Adsy
You've heard the legends, now it's time to live them. We're throwing the official brightonSEO & Hero Conf party and you're invited.
Our infamous live band karaoke party is back. Get up on stage, grab that mic, and let a live band back you up like the rockstar you were always meant to be. No musical training. No vocal lessons. No experience required - just pure, unfiltered confidence and a song in your heart. Pick your anthem, own that stage, and sing like nobody's watching (even though everyone absolutely is).
No ticket needed. Just show up, flash your conference badge, and claim your spot.
Kick off the night with a complimentary drink from our sponsor. It's first come, first served, so get there early!
Grab your ticket for UK Spring 2026
It's not too late to bag your ticket and join us at the world's largest (and best!) search marketing conference.
Free ballot ticket
Free single day tickets for 30 April OR 1 May 2026
£0
FREE TICKETS NOW GONE.
Training + Conference
Workshop & brightonSEO on 29, 30 April & 1 May 2026
£900+Vat
SALES NOW CLOSED.
UK October 2026
Tickets for brightonSEO Oct 2026 | 8-9 Oct 2026
£300+
Earlybird discount now available






























































