In a world where the average attention span is just eight seconds, advertisers are in a constant battle for consumer focus. In this talk, Simran will tackle this challenge head-on, presenting a strategy to cut through the noise by understanding consumer behaviour. It introduces the "3R Strategy" as a powerful framework for creating memorable advertising: refreshing creative, relevant targeting and being in the right place, at the right time to align with the marketing funnel.

Tom will show how PPC managers can uncover valuable campaign insights without needing to touch an ad manager platform. Drawing on a range of mostly free tools, he will explore how competitor ad libraries, online communities, first-party analytics and user behaviour tools can reveal new opportunities for ad messaging, targeting and optimisation.