Chris reveals the blueprint used to transform a massive 10,000 SKU construction catalog into a streamlined, high-converting profit engine on. He will break down the exact Paid Search and Shopping strategies required to tame complex inventories, ensuring every product contributes to the bottom line rather than draining the budget. Attendees will walk away with a proven framework for scaling multi-layered ecommerce accounts while simultaneously driving high-quality leads.

Ben will talk about how elite e-commerce teams are transforming the way we do Paid Media. Ben will focusing on connecting high-level retail objectives - like inventory clearance and margin protection - directly to media strategy.