Joe will talk about how TikTok Shop has transformed how people discover products as search shifts away from Google. How you optimise and maximise revenue on TikTok is much different as your visibility depends on content performance and creator signals. Attendees will gain from the session how they can start or continue their journey and investment in social commerce, and key optimisation strategies to winning.
Why TikTok Shop is the new SEO
Brighton, Spring 2026
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
Solving a serious Google Merchant Problem (+ Case Study)
Brighton, Spring 2026
In this talk, Simone Parodi will explain how to resolve several issues in Google Merchant Center using a real case study.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
Winners in Women's Fashion
Brighton, Spring 2026
Analysing the leaders in search and chatbot marketing through visibility data. What's leading. What blueprints can we learn from?
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
When Machines Go Shopping: Optimising Product Discovery for the Age of AI Agents
Brighton, Spring 2026
In this talk, Greg will explore what product discovery looks like when AI agents, not humans, are doing the shopping. He'll examine how machines evaluate products differently to people, why most product content isn't ready for this shift, and what teams can do today to optimise for the customers they'll never see.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
