In this talk, I’ll explore how human decision-making has shifted from exploration to validation, and what that means for search, content, and emerging AI-led discovery experiences. The session will blend psychology, search intelligence, and future-facing platforms to help marketers rethink how discovery actually works today.
The Cost of Human Effort in Modern Discovery - How Psychology and AI Are Reshaping Profitable Growth In Search
Brighton, Spring 2026
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 03:30 PM
From Answers to Ads: Protecting User Trust in AI‑Driven Discovery
Brighton, Spring 2026
Answer Engines have built trust by providing organic responses driven by what is objectively useful, not influenced by advertising. With OpenAI already testing ads in the U.S., Chris will explore who this is impacting user trust in AI-Driven Discovery and, critically, what can we do to continue to build visibility, positive sentiment and trust with our audiences through these platforms.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 03:30 PM
Beyond the Prompt: Interrogating LLMs to Map Your Brand’s Invisible Barriers
Brighton, Spring 2026
In this talk Nick will about Beyond the Prompt: Interrogating LLMs to Map Your Brand’s Invisible Barriers
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 03:30 PM
