The power of ecommerce filters: a Dunelm case study

In this practical talk, Sam demonstrates the crucial role of ecommerce filters on the user journey and the importance they play in maximising organic visibility. Backed by a case study of Dunelm, he underlines the strategic power of filters in bridging search demand with product relevancy and tackles the technical challenges faced by many ecommerce retailers. This talk is an unmissable opportunity for ecommerce professionals looking to harness the power of ecommerce filters.