Search-integrated influencer marketing: a creator-led SEO future

Ashley will look at the evolution of EEAT and how this, partnered with Google's recent updates around "perspectives and experiences" have been brought on by evolving user behaviours that are facilitating a "creator-led" search future.

Ashley will then discuss the possibilities around taking a search-integrated approach to influencer marketing that could enable brands to leverage search everywhere and be at the forefront of this creator led future - allowing the two marketing functions to work more collaboratively.