Make changes and grow a department without disruption

Beth will be speaking about her experiences joining a new workplace in a 'Head Of' position, moving to an integrated agency with a mix of digital and traditional clients, tasked with running and expanding their PR and digital PR offering.

Beth will show how she accomplished this, through identifying skills gaps, running internal training sessions and attracting new business, how she successfully implemented processes without disrupting the team, as well as educating on the value of digital.

Traditional vs Digital PR is an ongoing topic in the digital marketing space, and Beth will talk about how valuable traditional PR tactics are to digital PR and how teams can marry the two of them for optimum performance.