How digital PR plays into your E-E-A-T strategy and why it's important

Lauren will discuss the changing Digital PR landscape in 2023 and how with the introduction of the additional "E" in EEAT, Digital PRs can support the wider SEO EEAT Strategy.

She'll look at how key pillars of digital PR activity including, expert opinion, reactive and content led campaigns can feed directly into EEAT metrics.

Lauren will look at how, by creating trustworthy and authoritative PR for clients, you can support the SEO strategy and have clients rank highly on Google.