Ray is a leading voice in the world of marketing, social media and search, known for connecting the dots between how people search and how they scroll.

As Head of Marketing he’s pioneered approaches that treat platforms like TikTok, Pinterest, and Instagram not just as content channels but as search engines.

Ray’s strategies are fuelled by search data and designed to drive demand at the start of a customer’s journey and discoverability when they are ready to buy.

With over 10 years of experience across PR, social, and search, Ray champions a future of discoverability where brand visibility is earned through intent-led storytelling.

His work helps brands show up where audiences are genuinely searching by aligning content with platform behaviour, cultural signals, and user demand.