James is the UK Head of Sales at Addingwell, with over 12 years of experience helping brands address everyday business challenges through technology.

Combining a technical mindset with commercial acumen, James works closely with marketing and digital teams to unlock the full potential of customer data. In today’s landscape, where data is fundamental to decision-making across entire organisations, he supports brands implement scalable, privacy-first tracking infrastructures that drive better attribution, smarter decisions, and long-term growth.