Giulia Panozzo is a neuroscientist with over a decade of experience in SEO, growth and customer acquisition, focused on understanding how people search, choose and respond to information online. Through her consultancy, Neuroscientive, she applies original research in cognitive neuroscience, human behaviour and human–AI interaction to questions that matter in digital strategy - using behavioural and neurophysiological methods to understand what traditional marketing data can’t always capture. Alongside her industry work, she is a visiting researcher, university lecturer and research supervisor, bringing academic methods and evidence into the way we understand and measure behaviour in real-world digital environments.