Best-Selling Author, Successful Entrepreneur, and Authority on Marketing Optimization

Ayat is a recognized expert on experimentation and marketing optimization.

She is an in-demand speaker who has presented at marketing conferences throughout the world.

With over 20 years of marketing experience, Ayat helps companies create websites fall in love with while increasing their online sales.

Her clients include American Cancer Society, ZGallerie, eBay, 3M, the Special Olympics and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book.

Her book combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate leveraging these principles to create highly converting websites.