JR's talk will cover strategies for connecting large language models with data from disparate sources like GA4, Search Console, Persona and Jobs to be Done data to foster high-level understanding of your website, visitors, and industry.

He will cover things like:
- Taxonomies from 100s-of-thousands of keywords.
- Persona and JTBD assignment at scale
- Mining GA4 data for new personas
- Content generation at scale with novel ideas