Email still does the heavy lifting in retention marketing, but it's no longer working alone. WhatsApp open rates dwarf anything email can manage, and when the two channels are built to work together rather than compete, the results compound. This talk breaks down how to combine email's depth with WhatsApp's conversational immediacy across the full customer lifecycle, from welcome to winback, so each channel does what it does best. Expect practical flow structures, real examples of what to send where, and a framework for deciding which message belongs on which channel, without annoying your subscribers into unsubscribing from both.

here used to be search queries, but now there’s prompts. The conversational dynamic between LLMs and their users reveals enormous potential insight into what people really think about the brands they interact with.
But is the way people prompt materially different depending on the sector they’re in, and what does this tell us about the need to manage brand strategy differently?
Sharing the preliminary findings of a systematic, wide-ranging prompt analysis across ten key market categories, this session shows how understanding prompts show us new ways of thinking about sentiment, stakes and visibility. And, most importantly, how these rich insights change the role of SEO within the enterprise, moving upstream to shape and influence brand evolution itself.

Join Anything is Possible’s Head of Strategy Tom Stanton in this insight-led and surprising session to find out:
How cross-category comparison reveals audience need states at the point of prompt
How prompt analysis reveals vital truths to influence brand transformation
How SEOs need to reposition themselves now they own the most valuable source of audience insight.