This talk is suitable for anyone involved in ecommerce brands, heads of marketing or heads of ecommerce

Let’s be honest, creating unique, optimised product pages at scale can feel impossible. Especially when you're juggling thousands of SKUs, limited resources, and the pressure to deliver organic results. It’s no wonder most teams end up overwhelmed (or worse, relying on copy-paste jobs).

In this session, Abbie Dando shares a smarter, scalable approach to PDP content that actually works. No burnout. No bloat. Just a strategy that helps ecommerce teams deliver search-ready product pages at scale - without losing sight of what your customers (and search engines) really care about.