How does social and search optimisation overlap?

In this session, we are looking at LinkedIn SEO and the mix between social and search to improve your online visibility.

- How to optimise your LinkedIn profile and company page to attract the right audience
- How to create LinkedIn content that ranks on SERPs
- How to combine social and search optimisation

This session is both for professionals using their LinkedIn profile and company page managers that want to take their LinkedIn SEO more seriously.